Pricing Digital Graphic & Illustration Sets for Online Sales: Part Two

In my last blog post, Selling digital graphics: My pricing guide, Part One, I wrote at length about pricing digital graphic assets for sale online and how we're not doing ourselves any favors by under pricing. 

I’ve looked and no one really shares this sort of info so I’m putting it out there. Hopefully some of you will find it helpful to see how others work. And if you’ve been at it for a while and are quite successful, I hope you’ll share a little with the rest of us too.

I worked out how much I need to earn from my sets to break even and then make a profit. Please note that I’m really generalizing here! Some sets take more time, others take less.

 

Small Sized Graphics Set: Perhaps a set of wedding flowers, approximately 20 - 25 files including individual elements and things like wreaths, floral arrangements, etc.

  • 5 hours for painting/illustrating
  • 3 hours for editing the files
  • 2 hours preparing promotional materials
  • 1 hour for upload to market places and stores

11 hours of work @ $30/hour* = $330.00 so now I know I need to sell 33 of these sets at $10/set to break even and start to make a profit. If I sell extended licenses with this set, then I’ll need to sell less to break even.

 

Mid Sized Graphics Set: Perhaps a set of animals or cute people, or larger floral set, approximately 35- 50 elements including individual elements and things like wreaths, frames, etc.

  • 12 hours for painting/illustrating
  • 4 hours for editing the files
  • 3 hours preparing promotional materials
  • 1 hour for any documentation or help files required
  • 1 hour for upload to market places and stores

21 hours of work @ $30/hour* = $630.00 so now I know I need to sell 42 of these sets at $15/set to break even and start to make a profit. If I sell extended licenses with this set, then I’ll need to sell less to break even.

 

 Large Graphics Set: A more extensive product such as a large character creator with many elements and files, approximately 75+ elements including individual elements and things like wreaths, frames, etc.

  • 40 hours for painting/illustrating
  • 8 hours for editing the files
  • 4 hours preparing promotional materials
  • 1 hour for any documentation or help files required
  • 1 hour for upload to market places and stores

54 hours of work @ $30/hour* = $1620.00 so now I know I need to sell 65 of these sets at $25/set to break even and start to make a profit. If I sell extended licenses with this set, then I’ll need to sell less to break even.

 

Floral border

 

My calculations are based on a reasonable salary of $60,000 per year working 40 hours per week, which works out to about $29/hour. I’ve rounded up to $30. Some of you will look at this salary and freak out that it’s so high and others will think I’m being ridiculously low based on what you’re earning from selling online graphics. I think it’s a decent average anyone can aspire to.

One last thing I wanted to mention so no one feels like they're failing or flailing--unless you're a top seller, forever on page one at CreativeMarket, individual sales of each product take time to build up. It's rarely instant that new set sales take off and you've made your fees back within weeks or months. Selling digital graphics is a long game for most of us -  us being the average sellers. We can put a graphic set out there and not make a sale on it right away, for weeks even. For us, it takes time to build up momentum and good sales on a single product.

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